SOFTSWISS Live Panel: The Missed Opportunities of Not Having a Sportsbook

SOFTSWISS, a global iGaming software provider, hosted a LinkedIn Live Panel addressing casino operators on the cost of not having a sportsbook. The session brought together experts from esports betting, iGaming marketing, data analytics, and technology providers to understand whether the concerns that stop operators from adding the vertical are justified or a myth.

SOFTSWISS LinkedIn Live Panel, "Is Your Casino Missing Revenue? The Cost of Not Having a Sportsbook", answered the most common reasons casino operators hold back from launching a sportsbook, and whether those reasons hold up against operational reality.

The panel explored the topic from five angles:

• Sportsbook operations covered the expertise question – trading, risk, and live betting are different from the casino. Managed services let operators outsource the complexity while keeping product control.
• Audience strategy highlighted areas of overlap. Casino players already engage with sports around major events. The operator's task is to identify and activate that overlap rather than create demand from scratch.
• Player monetisation reframed bettor value – sportsbook users can appear low-value when measured against casino LTV. With the right retention playbook, betting and casino products reinforce each other.
• Financial management addressed margin volatility, which is real but manageable. Modern risk tools and disciplined pricing keep unit economics under control from day one.
• Platform integration tackled the technical lift. Adding a sportsbook used to be complex, but API-first and turnkey solutions have reduced it to a predictable time-bound project.

Moderated by Iren Kuznietsova, Head of Partner Success at SOFTSWISS Sportsbook, the panel included:

• Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook
• Tigran Sharafyan, Senior Business Development Manager at Oddin.gg, a B2B provider of esports betting solutions
• Nicky Bonello Ghio, Founder at Bambi Data, a data and analytics company for iGaming
• Barb Tasci, Co-Founder at Revpanda, a marketing and growth agency for iGaming brands

Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook, comments: "What often looks like complexity or risk in a sportsbook can become a real opportunity if approached in the right way and with the right partner. We put this panel together deliberately – each speaker brings a different part of the picture, and together they cover the full reality of what a sportsbook expansion involves. If you have never seriously considered launching one, this recording may change that because it gives you a practical checklist and step-by-step answers to take back to your team."

The full panel discussion is available on the SOFTSWISS LinkedIn page. To explore what a sportsbook could add to the casino, the SOFTSWISS team is available via the Sportsbook product page.