Evenbeter CEO Dmitry Starostenkov Explains the Strategy Behind the Company’s Rebrand

EvenBet Gaming’s transformation into Evenbeter represents much more than a visual rebrand. In a new article, Dmitry Starostenkov, CEO of Evenbeter, explains how the company has evolved over recent years and why the new identity reflects changes that had already taken place inside the business.

According to Starostenkov, the company has moved away from thinking primarily in terms of individual software products. Instead, its focus has shifted toward building broader growth paths around the business goals of its partners.

This evolution has also influenced the company’s internal processes. Evenbeter now approaches product development and partner relationships from a wider strategic perspective, looking beyond standalone technology delivery and focusing more closely on how its solutions can support long-term operator growth.

One of the central ideas behind the transformation is the meaning of partnership. For Evenbeter, the term now represents more than a positive description of a client relationship. It reflects a deeper operating model built around understanding partner objectives, adapting technology to different business strategies and helping operators develop over time.

The company emphasizes that the rebrand itself did not create these changes. Instead, the new name gave a clear identity to a transformation that had already been underway for several years.

The article positions Evenbeter as a broader iGaming technology partner, while maintaining the expertise and experience developed through its roots in online poker software.

With the new brand now in place, Evenbeter is using the transformation to communicate a clearer message to the market: the company is no longer defined by a single product category, but by the growth opportunities it can help its partners build.