EstrelaBet expands in Brazil with Vivo Keyd Stars sponsorship deal

EstrelaBet has announced a major sponsorship deal with Vivo Keyd Stars, one of Brazil's leading e-sports organizations. This partnership marks a significant investment in the e-sports industry, going beyond traditional sponsorship to include infrastructure improvements, high-performance training, and the creation of exclusive content.

Vivo Keyd Stars, known for its formidable presence in the competitive gaming scene, boasts successful teams in Rainbow Six and League of Legends, participating in prestigious tournaments such as LTA South, Circuitão, and Ignis. The organization's popularity was evident in 2024 when it reached an impressive audience of over 57 million viewers during championship events.

EstrelaBet, a company that prides itself on its technological prowess and innovative approach, sees this partnership as an opportunity to reinforce key values shared with the gaming community: excitement, responsibility, and enjoyment. The collaboration aims to enhance the e-sports landscape and provide more immersive experiences for fans and players alike.

This strategic move comes at a time when EstrelaBet has recently secured its definitive license to operate in Brazil's newly regulated iGaming market. The partnership with Vivo Keyd Stars not only strengthens EstrelaBet's position in the e-sports sector but also aligns with its broader goals of expanding its presence in the Brazilian entertainment and betting industries.