Bragg Gaming expands in Brazil through exclusive RapidPlay partnership

Bragg Gaming Group has announced a strategic partnership with Brazilian online casino studio RapidPlay, acquiring an equity stake and securing exclusive rights to distribute its content. This move aims to reinforce Bragg’s presence in the rapidly growing Brazilian iGaming market.

RapidPlay, founded by experienced industry professionals with deep regional knowledge, has quickly gained a reputation for producing high-performance, localized casino games. Their titles are designed to resonate with Brazilian and broader Latin American players, offering culturally tailored content that stands out in the market.

Under the agreement, Bragg will integrate RapidPlay’s full game portfolio into its network of licensed operators in Brazil. This exclusive distribution deal will give Bragg a significant advantage in delivering locally relevant content to one of the most dynamic gaming regions in the world.

The partnership also includes an option for Bragg to acquire a controlling interest in RapidPlay in the future, should strategic conditions support such a move. This potential acquisition underscores Bragg’s long-term commitment to the region.

RapidPlay’s efficient content development model was a key factor in the deal. By producing high-quality games at lower costs, the studio offers scalability and margin efficiency—an attractive proposition for Bragg as it expands in emerging markets.

All games produced under the partnership will be powered by Bragg’s proprietary Fuze™ technology. This will ensure seamless integration and enhanced player engagement across the Bragg platform.

The collaboration reflects Bragg’s strategy to invest in regional expertise and build a strong portfolio of localized content. It also highlights the company’s focus on capturing growth in regulated markets through strategic partnerships and innovation.

With Brazil’s iGaming sector gaining momentum, this deal positions Bragg to be a leading content provider in the region. The partnership with RapidPlay is expected to accelerate the company’s expansion across Latin America and support its global growth ambitions.