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Affiliate Marketing in Africa 2025: New Rules of the Game from Kenya to South Africa Market analysisThe African iGaming market continues its rapid growth, but the rules of the game, especially in advertising, are becoming stricter. In 2025, operators and affiliates face new challenges, from a ban on using influencers in Kenya to strict codes of conduct in South Africa. We analyzed the key traffic acquisition channels and regulatory specifics of five major markets to understand how to operate eff...November 23, 2025 -
Ethiopia Brand Rating: Popularity Analysis for October 2025 Market analysis EthiopiaThe Ethiopian gambling market is in its early stages of development but shows enormous potential due to its large population and growing internet penetration. In October 2025, the market is dominated by a few local and international brands that were the first to offer an adapted productNovember 20, 2025 -
The Archipelago of Luck: 3 Slot Themes That Activate Hoki in Indonesia Market analysisIn the race for the Indonesian market, most operators fall into the "Asian template trap," using Chinese dragons, Japanese samurai, or Thai boxing. These creatives are not just ineffective—they are culturally irrelevant. Indonesia is not "Asia"; it is a unique archipelago with its own code. The key to stickiness lies in the terms "Hoki" (luck) and "Cuan" (profit). We analyze Wayang mythology, the ...November 13, 2025 -
South Africa Brand Rating: Popularity Analysis for October 2025 Market analysis South AfricaSouth Africa boasts the most mature and regulated gambling market in Africa. In October 2025, the market is dominated by brands that have successfully offered players not only betting but also high-quality casino products. Let's look at who is in the top ten and what factors determine their successNovember 10, 2025 -
Geo-Analytics of JetX: How the Explosive Hit from SmartSoft Gaming Conquered the World from Brazil to France Market analysisAs one of the first of its kind, the crash game JetX from the Georgian studio SmartSoft Gaming didn't just become a hit—it defined an entire genre. It showed the market that players crave speed, excitement, and social interaction. But where are its main markets today, amidst fierce competition? We analyze the geography of JetX's popularity, delve into the reasons for its leadership in Brazil and F...October 21, 2025 -
Nigeria Brand Rating: Popularity Analysis for September 2025 Market analysis NigeriaNigeria is Africa's largest market by population and one of its most avid gambling nations. In September 2025, competition here reached its peak. Local giants and international brands are battling for the mobile audience, offering increasingly sophisticated products. Our analysis of search activity shows who is leading this race.October 19, 2025 -
Brazil’s Digital Entertainment Market Reaches a Turning Point: Sports Betting Surpasses Online Casino Revenue Brazil Market analysisAccording to a new report by payment provider Pagsmile, Brazil’s digital entertainment market has entered a new phase — for the first time, sports betting has generated more revenue than online casinos during the first half of 2025October 15, 2025 -
Macau Casinos Record US$686 Million GGR in First Five Days of October Market analysisMacau’s casino industry continues its strong momentum, generating US$686 million in gross gaming revenue (GGR) in just the first five days of OctoberOctober 10, 2025 -
Kenya Brand Rating: Popularity Analysis for September 2025 Market analysis KenyaThe Kenyan gaming market remains one of the most dynamic and competitive in East Africa. In September 2025, industry leaders continued to battle for player attention, focusing on localization, mobile technology, and aggressive marketing. We analyzed search activity to identify the top ten most in-demand brands and understand who is setting the rules in this market.October 5, 2025 -
Online betting grows in Colombia as 67% of gamblers bet weekly Latin America Market analysisOnline gambling continues to dominate Colombia's gaming market, now accounting for 47% of total industry revenue. With 16 licensed operators in the country, the sector recorded over COP 10 billion in sales during the second quarter of 2024 alone.July 4, 2025
