Ethnographic Insights

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  Herdsmen and Cows: How the Strategic Game of Morabaraba Can "Capture" the Southern African Market Ethnographic Insights

  Forget standard bonuses. Player loyalty in Southern Africa can be won by embracing a game that simulates one of the region's core values: cattle ownership. We analyze Morabaraba, the local version of "Nine Men's Morris," to understand how this ancient game of herdsmen can become the foundation for creating unique and engaging gambling products

  November 6, 2025
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  The Strategy of Kings: How the Ancient Game of Oware Could Be the Key to Player Retention in West Africa Ethnographic Insights

  In the search for new mechanics to boost engagement, the gambling industry often looks to the West. But what if the key to player loyalty and activity lies within their own cultural code? We analyze Oware—an ancient board game known to everyone in West Africa—and explore how its philosophy, psychology, and mechanics can become a powerful tool for gambling products in this unique region

  October 6, 2025