Ethnographic Insights

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  The Strategy of Kings: How the Ancient Game of Oware Could Be the Key to Player Retention in West Africa Ethnographic Insights

  In the search for new mechanics to boost engagement, the gambling industry often looks to the West. But what if the key to player loyalty and activity lies within their own cultural code? We analyze Oware—an ancient board game known to everyone in West Africa—and explore how its philosophy, psychology, and mechanics can become a powerful tool for gambling products in this unique region

  October 6, 2025