Xprizo partners with 4BetNow to power growth in Kenya
Xprizo, a leading iGaming fintech platform, has joined forces with sports betting operator 4BetNow to support its expansion in the regulated Kenyan market. This strategic partnership aims to enhance the financial transaction process for 4BetNow's customers in Kenya.
4BetNow recently launched its retail and online operations in Kenya as part of its broader expansion plans. The integration of Xprizo's fintech services will enable 4BetNow customers to seamlessly deposit and withdraw local currencies.
This collaboration leverages Xprizo's existing partnership with M-Pesa, a popular mobile money service in Kenya, allowing users to manage transactions through a single interface. This integration is expected to provide Kenyan users with secure and efficient payment solutions, addressing gaps in the current payment ecosystem.
Richard Mifsud, Xprizo Chief Vision Officer, expressed his enthusiasm for the partnership:
"We're thrilled to go live with 4BetNow in Kenya and look forward to playing a key role within its expansion plans. Xprizo prides itself on providing unmatched fintech services that connect people, particularly where traditional payment solutions are scarce. New 4BetNow customers will also be able to benefit from a unique cash-back offer as they sign up for the service."
A 4BetNow spokesperson highlighted the benefits of leveraging Xprizo's payment ecosystem:
"Using Xprizo's payment ecosystem will enable us to provide a fast and secure experience for our Kenyan customers."
This partnership is expected to create a seamless and secure payment experience for 4BetNow's customers in Kenya, contributing to the company's growth in the market.
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