VBET signs historic sponsorship deal with Brazilian Series of Poker

The Brazilian Series of Poker (BSOP), Latin America's largest poker circuit, has signed a historic sponsorship deal with global betting and entertainment company VBET, according to Codigo Poker. As part of this unprecedented agreement, VBET becomes the main sponsor of BSOP, reinforcing its commitment to the poker community and the growing Brazilian market.

Known for attracting professional and amateur players from Brazil and around the world, BSOP is one of the most prestigious series on the global poker circuit. Meanwhile, VBET continues its rapid expansion in Brazil, driven by partnerships with major sporting events, including its sponsorship of Botafogo, the current Copa Libertadores and Brasileirao champion.

According to Devanir Campos, co-CEO of BSOP, VBET's investment will have a significant impact on the Brazilian poker and betting market. "This is the largest sponsorship contract for a poker event in history, and it will undoubtedly further accelerate the growth of an already expanding market. The partnership will allow for the creation of larger events and new attractions, both in-person and digital," he stated.

This collaboration is designed to bring players and brands closer together, with a strong focus on brand activations, exclusive promotions, and interactive experiences during BSOP events.

"Our goal is for this partnership to be long-lasting and generate exceptional results for both parties. Through creative activations, exclusive promotions, and an enhanced poker experience, we hope to drive the growth of this market together," commented a VBET representative.

The partnership will begin at the upcoming Brazilian Poker Championship event, BSOP São Paulo. The tournament will take place from Thursday, March 13 to March 19 at the WTC Sheraton.