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Timeless Passion: When Technology Meets Cricket in Sri Lanka

Powered by Purpose. Fueled by Passion.

At Timeless Tech, iGaming is more than platforms and aggregation — it’s about building meaningful connections. This September, we are proud to launch Timeless Passion, a CSR initiative that blends technology, culture, and grassroots sports.

The first edition, Timeless Passion – Cricket Edition, kicks off in Sri Lanka on September 1, 2025, honoring the country’s 4 million players and 25,000+ amateur teams. Cricket in Sri Lanka isn’t just a sport — it’s a cultural heartbeat of teamwork, resilience, and unity.

The #TimelessPassionChallenge

Amateur teams across Sri Lanka are invited to showcase their love for cricket by:

  • Recording a short video

  • Sharing it on Instagram, TikTok, or Facebook

  • Tagging @timelesspassion_sports and using #TimelessPassionChallenge

The most passionate and creative team will win 700,000 LKR (€2,000), awarded in Sri Lanka this December to help them buy jerseys, cricket gear, or equipment.

Why Cricket, Why Sri Lanka?

Choosing cricket here is no coincidence. It mirrors the same values we live by at Timeless Tech — teamwork, resilience, and excellence.

This September, the initiative will also be showcased at SiGMA South Asia 2025 in Colombo, giving us the perfect stage to connect with global iGaming leaders.

The Link to iGaming: BetExchange

Some may ask: what does a cricket challenge have in common with iGaming?

The answer is BetExchange, our peer-to-peer betting platform where players bet against each other, creating fairness and community-driven competition.

Just like BetExchange thrives on interaction, Timeless Passion takes that same spirit offline — into sport, teamwork, and community energy.

A Global Vision

While the first edition focuses on cricket in Sri Lanka, Timeless Passion is built to scale worldwide. Future editions will expand to football, rugby, and basketball, supporting communities and athletes across different regions.

Conclusion

Timeless Passion isn’t just a campaign — it’s proof that iGaming values like passion, fairness, and resilience can live beyond the screen. From BetExchange to community-driven sports, Timeless Tech continues to show that technology and people are inseparable.

FAQ (Quick View)

What is Timeless Passion?
A CSR initiative by Timeless Tech, starting with cricket in Sri Lanka.

Who can join the challenge?
Any amateur cricket team or player in Sri Lanka.

What is the prize?
700,000 LKR (€2,000) awarded this December.

How is it linked to iGaming?
It mirrors the community-first spirit of BetExchange.

Will it expand globally?
Yes — future editions will feature other sports worldwide.

Published September 2, 2025 by Brian Oiriga
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