Timeless Passion in Sri Lanka: How a Cricket Challenge Became a Nationwide Movement

Timeless Tech’s social-impact brand Timeless Passion launched a cricket challenge across Sri Lanka — generating hundreds of viral videos and crowning the Mighty Ducks as the 2025 champions, with the prize ceremony taking place on December 1 in Colombo.

A Community Project That Went Far Beyond iGaming

Timeless Passion — created by Timeless Tech — was built with one goal: bring sport, culture, and community impact under one global initiative.
Sri Lanka was chosen as the first chapter, where cricket isn’t just a hobby but a national heartbeat. With thousands of amateur teams and a deeply embedded sports culture, the country became the perfect stage for a purpose-led project.

The Challenge That Started Small… Then Exploded

The Timeless Passion Cricket Challenge launched on September 1, inviting players to submit short videos on TikTok, Instagram, or Facebook showing pure passion for cricket.
The prize: LKR 700,000 in gear and custom jerseys — awarded to the most passionate amateur team.

The first two weeks were quiet, until local creators stepped in. After partnering with Fluencr and Sri Lankan influencers, the entire island joined the conversation.

Within days, notifications exploded. Cricket videos poured in from villages, cities, indoor nets, and street games.

The final count:

• 300+ TikTok videos
  
  
• 100+ Instagram entries
  
  
• 30+ Facebook submissions
  
  

Sri Lanka didn’t just participate — it celebrated.

The Mighty Ducks: A Story of Heart Over Resources

Selecting a winner wasn’t easy, but one team stood out.
The Mighty Ducks shared a story of commitment: limited equipment, personal sacrifices, and relentless dedication to improve. Their video captured exactly what Timeless Passion stands for — ambition, emotion, and community spirit.

They are the official champions of the Timeless Passion – Cricket Edition 2025.

Award Ceremony: December 1, Colombo

On December 1, 2025, during the SiGMA South Asia week, Timeless Tech COO Nicola Cainero will present:

• Full custom jerseys for up to 21 players
  
  
• Cricket equipment worth LKR 700,000
  
  
• A ceremonial cheque
  
  
• A live celebration with the team in Colombo
  
  

Explore the Timeless Passion Sri Lanka story

More Than a Campaign — A Movement

Timeless Passion proved that when purpose meets sport, impact follows.
This first edition built real emotional connections, sparked a nationwide wave of creativity, and confirmed that global brands can drive meaningful change.

And this is just the beginning — new countries, new sports, and new editions arrive in 2026.