The Amigo Advantage: Speed, Strategy, and Winning in LATAM

Amigo Gaming’s Gerard Busom Guillamet discusses LATAM’s iGaming growth, the company’s “glocal” strategy, and how partnerships with game aggregators like Timeless Tech drive success in Brazil’s regulated market.

Building Momentum Across LATAM

In the fast-paced world of iGaming, few providers have scaled as quickly and strategically as Amigo Gaming. With a deep understanding of both operator challenges and player psychology, the Barcelona-based studio continues to expand its footprint across Latin America through what Gerard Busom Guillamet, Senior Account Manager for LATAM, calls a “glocal strategy” — blending global reach with local insight.

During our conversation at SBC Summit Lisbon, Gerard shared how Amigo Gaming’s focus on market adaptability, certified content, and smart partnerships has made it a preferred name among operators looking for reliability and creativity.

Speed, Compliance, and Strategic Partnerships

Amigo Gaming entered Brazil’s newly regulated market with one goal — to act fast and act right. By certifying its entire portfolio immediately after regulation, the company gained a first-mover advantage and positioned itself as a compliant, trustworthy partner for licensed operators.

Beyond compliance, Amigo’s strategic use of game aggregators like Timeless Tech ensures its games are distributed seamlessly across diverse markets. Through a single API connection, operators gain access to a robust library of Amigo’s 100+ HTML5 titles, including favorites like Fruits Go Pop, Barbarian Stash, and the signature PIN WIN mechanic — Amigo’s unique twist on the Hold & Win format.

A Mobile-First Approach with Local Flavor

Amigo Gaming’s “intentional innovation” design philosophy combines proven mechanics with fresh themes, tailored to regional preferences. Every title is mobile-first, optimized for vertical gameplay and designed for instant accessibility — a must for LATAM’s mobile-driven audiences.

This combination of simplicity, speed, and engagement is what makes Amigo stand out in an increasingly crowded market. As Gerard notes, “Players today want experiences that feel familiar, yet exciting — and that’s what we build.”

Looking Ahead

With Brazil, Mexico, and Peru as core focus markets, Amigo Gaming is strengthening its partnerships with leading aggregators to expand faster and smarter. For operators, this means instant access to certified, player-tested, and mobile-ready content — all backed by a trusted distribution network through Timeless Tech.

Frequently Asked Questions (FAQ)

What is Amigo Gaming’s core business?
 A Barcelona-based B2B provider specializing in online slot games for global operators.

What is the PIN WIN feature?
 Amigo’s exclusive version of the “Hold and Win” mechanic — a respin round with instant prizes and jackpots.

How do aggregators like Timeless Tech help?
 They simplify global access through a single API, enabling operators to add Amigo’s portfolio instantly.

Why focus on LATAM?
 The region’s mobile-first audience and growing regulatory clarity make it one of the fastest-emerging iGaming markets.