Tanzanian Top: betPawa and SportPesa Share the Market. Brand Ranking (November 2025)

In November 2025, interest in betting in Tanzania reached a peak against the backdrop of European football leagues. The brand ranking shows that players choose reliability and payout speed. Who made the top ten?

Total queries for these ten brands in Tanzania: ~3,800,000 queries.

Top Three Leaders:

1. First Place – betPawa.
   The People's Choice. Leads in traffic volume due to the mass market segment. Their "1 shilling jackpot" remains the most viral marketing tool in the country.
2. Second Place – SportPesa.
   Premium Segment. A brand with the strongest reputation and history. Sponsorship of local giants (Simba and Yanga) ensures fan loyalty, despite higher deposit requirements.
3. Third Place – Gal Sport Betting (GSB).
   Steady Growth. GSB has firmly occupied the "golden mean" niche, offering both high odds and a wide casino line, actively competing with leaders through bonuses.

Other Top Contenders: Premier Bet, 1xBet, PlayMaster, Betway, Meridianbet, WasafiBet, PMbet.

Brief on Gambling and Sports Regulation in Tanzania:

The market is controlled by the Gaming Board of Tanzania (GBT). It is one of the most transparent and strictly regulated markets in Africa. There is a GGR tax for operators and a net winnings tax for players. In 2025, GBT focused on fighting illegal offshore sites by blocking their IPs.

Key Country News for 2025:

• GBT revoked licenses of three small operators for tax code violations.
• SportPesa returned to full sponsorship of the Tanzania Premier League.
• Implementation of biometric verification in betting shops: a pilot project.