Study: 71% of Bets in Brazil Are Up to R$50, Paag Reports on Low-Ticket Wagers

A survey by Brazilian fintech company Paag shows that the overwhelming majority of bets placed on betting platforms (71 %) are for amounts up to R$50. The study also finds that around four in ten wagers are for smaller amounts not exceeding R$20.

Based on the company’s Q3 2025 Market Insights Report—covering financial transactions it processed between July and September and representing approximately 30 % of the market—Paag reports that while low-ticket bets dominate in volume, they account for only 7.3 % of the total value transacted. In contrast, bets over R$100 (≈US $19) represent just 11.7 % of operations but account for 42.3 % of value.

Additional findings from the report:

• Bets up to R$20 make up around 44.2 % of all bets.
• Evening hours (6 pm–11 pm) account for about 38 % of transaction volume, while mornings (6 am–11 am) see higher average ticket sizes.
• User age-profile: adults aged 25-49 account for approximately 76 % of bets; users over 65 make up less than 1% of bets but tend to place higher-value wagers.

The data underscore a dual-structure betting market in Brazil: a large base of low-stake recreational users, and a smaller segment of higher-value bettors generating the bulk of revenue. Industry analysts say these patterns are important for both licensing-strategies and responsible-gambling frameworks, especially as Brazil’s sports-betting regulation evolves.