Cricket South Africa scores big with IMG ARENA partnership

Cricket South Africa (CSA) has appointed IMG ARENA, the sports data and streaming arm of OpenBet, as its exclusive official Data Supplier and Betting Live Streaming Partner. The partnership will see IMG ARENA, in collaboration with CricViz, collect detailed live and in-venue data for CSA's domestic and international matches across various formats.

The data collection will cover Men's and Women's Test, ODI, and T20I international matches, as well as Men's 4-day, 50 Over, and T20, and Women's 50 Over and T20 domestic formats. IMG ARENA will distribute the collected data to more than 460 regulated sportsbook operators worldwide and provide live streams of CSA matches to the global betting industry.

Mark Wrigley, Vice President & Head of Rights at IMG ARENA, expressed excitement about the partnership, stating, "IMG ARENA is serving fans and sportsbook operators across a wide breadth of sports and markets around the world. Alongside CricViz, we're excited to partner with Cricket South Africa to bring fans the ultimate sportsbook experience incorporating reliable, informed data and live streaming."

CSA Chief Executive Officer, Pholetsi Moseki, emphasized the potential impact of the partnership, saying, "Our partnership with IMG ARENA is poised to revolutionise the way detailed data is collected, both live and in-venue. This collaborative endeavour will introduce South African cricket to a fresh betting audience, and we are extremely excited about this opportunity. We are collectively shaping the future of sports data collection and broadcasting, setting new standards of excellence in the industry."

The deal further diversifies IMG ARENA's portfolio of data and streaming rights, adding CSA to its existing sports properties, which include soccer, tennis, golf, basketball, mixed martial arts, and more. IMG ARENA delivers live streaming and data feeds for over 65,000 events annually, as well as for on-demand virtual sports products and front-end solutions like the UFC Event Centre. The company serves clients such as UFC, MLS, PGA Tour, DP World Tour, USTA, EuroLeague, and the NWSL