SOFTSWISS: Three Ways to Simplify Regulated Market Entry

SOFTSWISS, a global strategic partner for the iGaming industry, has outlined three factors that can simplify operators’ entry into regulated European markets. Its standalone Game Aggregator supports all three while allowing operators to retain their existing platform.

Expand the catalogue without multiplying integrations

Entering a new market can mean bringing in additional game providers. Each separate connection and commercial relationship adds work for teams already responsible for running the operator’s existing business.

The SOFTSWISS Game Aggregator provides access to more than 50,000 games from over 300 providers through one API integration. As a standalone product, it connects to existing casino platforms and sportsbooks, including those from third-party providers. Operators can develop a catalogue for their target market without building and maintaining individual connections to each studio or migrating to the SOFTSWISS Casino Platform.

Know which games can go live in each market

A game available in one country is not automatically approved in another. Operators entering a new jurisdiction need to establish which titles they can offer, which certificates support that availability and what local technical restrictions apply. With multiple studios involved, this creates a growing volume of checks and documentation to coordinate.

SOFTSWISS checks the validity of studio certificates for the target markets, filters the catalogue to show only approved titles and applies local requirements, including spin speed, stake limits and geo-restrictions. Relevant certificates are available through the SOFTSWISS Game Aggregator Back Office.

This gives operators a catalogue aligned with their target market and a central place to retrieve supporting documentation for licence applications and audits. Their teams can prepare the local offering with less need to coordinate certificate checks and document requests separately with each studio.

Turn a launch target into a practical plan

For an operator preparing to enter a new market, a target launch date needs to be supported by a clear technical schedule. API setup, catalogue configuration, local restrictions and testing must all be coordinated, with both teams understanding what they need to deliver.

SOFTSWISS sets out this work in a three-week implementation plan covering integration, testing and go-live, provided the operator’s licence and commercial agreement are already in place. The plan identifies what SOFTSWISS handles, what the operator needs to provide and when review and sign-off are required.

That visibility helps operators coordinate their own teams and launch preparations around a defined process. After launch, new providers and additional market certifications can be added without further integration work on the operator’s side, allowing the catalogue to develop as the business grows.

“When a client enters a new market, we treat their ambitions as our own. The team takes ownership of the content and integration work, from checking game certificates to configuring the catalogue, while thinking ahead about what the client will need next. That commitment continues well beyond launch. Getting the games live is just the beginning. The goal is to see the client build a successful business in that market, because their success is our success,” said Khoren Ispiryan, Team Lead of Sales in European Markets at SOFTSWISS Game Aggregator.

Operators planning expansion can work with the SOFTSWISS Game Aggregator team to confirm content availability for their target markets and define the scope and timing of integration.