SIS and OdiBets expand gaming reach across Kenya, Tanzania, and Ghana

Sports Information Services (SIS) Ltd, a leading provider of 24/7 live betting services, has sealed a partnership with OdiBets Kenya to introduce its Competitive Gaming offering and live fixed-odds numbers draws across regulated markets in Africa. The agreement, first announced on OdiBets’ official LinkedIn page, marks a significant step in SIS’ expansion strategy on the continent.

As part of the deal, SIS’ portfolio—including over 150,000 annual eBasketball and eSoccer events, alongside its renowned 49’s Original Live Draw—has gone live on OdiBets’ online platforms, including WasafiBet and Chezagame, reaching players in Kenya, Tanzania, and Ghana.

Joe Andrews, Head of Sales – Africa at SIS, expressed enthusiasm about the collaboration, stating:
"We’re delighted to partner with another high-profile player through OdiBets. Africa continues to be a critical market for SIS as we expand our leading product portfolio globally. We are confident our Competitive Gaming and live numbers offering will strongly resonate with players across the region."

OdiBets Kenya, launched in 2018, has positioned itself as a dominant force in Africa’s sports betting sector, operating under the Kenyan Betting Control and Licensing Board. The operator’s latest partnership with SIS aims to enhance its content portfolio with innovative and engaging betting experiences.

Wilson Gichuki, Head of Products at OdiBets Kenya, emphasized the significance of the integration:
"Adding SIS Competitive Gaming and Live Numbers draws to our platform will give our customers access to some of the most innovative content in the market today. This engaging and dynamic offering aligns perfectly with our commitment to delivering fresh and captivating betting experiences."

SIS Ltd’s Competitive Gaming portfolio features the H2H Global Gaming League™, where professional gamers compete in live-streamed eBasketball and eSoccer matches, produced entirely in-house from secure studios in the UK. Notably, it remains the only product in the industry awarded the Esports Integrity Commission (ESIC) Gold Standards, ensuring the highest level of integrity and safety.

Additionally, SIS' live numbers draw portfolio boasts over 200,000 betting events annually, including the globally recognized 49’s Live Draw, 39’s, and Fast 15’s.

With this expansion, SIS continues to cement its reputation as a premier supplier of round-the-clock betting content, reinforcing its presence in Africa’s fast-growing gaming market.