Shaping the future of iGaming: An exclusive interview with Asya Raykova from 7777 Gaming

In this exclusive interview, we had the opportunity to speak with Asya Raykova, a seasoned leader in the iGaming world and a key figure at 7777 Gaming. With over a decade of experience, Asya has played a pivotal role in launching and growing the B2B game provider vertical at 7777 Gaming. She shares her personal journey, the development of the company’s partnership with Timeless Tech, and her insights into the future of the industry. This candid conversation offers a fascinating look into the dynamic world of iGaming and the exciting innovations on the horizon.

Personal Background and Career

Asya, you’ve had an exciting journey in the iGaming world. What first sparked your interest in this industry, and how did you find your way to 7777 gaming?

My journey in iGaming began over 10 years ago, working across different business verticals. Joining 7777 gaming was a pivotal moment, as I took on the challenge of helping launch the B2B game provider vertical from scratch, which has been both exciting and rewarding.

Being involved in partnerships across diverse markets, like Balkans, Africa and LATAM, must present unique challenges. How do you stay on top of industry trends while growing your role at 7777 gaming?

Staying on top of industry trends in diverse markets requires a proactive approach. I track regional updates, emerging technologies, and player preferences while networking at global events. Being part of 7777 gaming allows me to adapt strategies to each market's unique challenges, helping drive both company growth and my own expertise.

What personal values or strengths have helped you rise to a leading position in the competitive iGaming market?

Persistence and adaptability have been essential, as this industry is constantly evolving, requiring quick adjustments to new trends and challenges. I value teamwork and collaboration, recognizing that success in a dynamic environment like iGaming comes from leveraging diverse perspectives and skills. Lastly, a passion for innovation keeps me motivated to explore new opportunities and push boundaries, which has been vital for growth in this competitive space.

The Beginning of the Partnership

Can you share the story of how the partnership between 7777 gaming and Timeless Tech began?

The partnership between 7777 gaming and Timeless Tech was a very natural decision, as the CEOs of both companies have known each other for many years. Having worked together successfully in the past, there was already a solid foundation of trust and mutual respect. This shared history made the decision to collaborate again feel seamless and like the next logical step in our journey.

How did you envision this partnership benefiting both 7777 gaming and Timeless Tech in the initial stages?

In the initial stages, we envisioned the partnership between 7777 gaming and Timeless Tech as a powerful synergy that would benefit both companies by leveraging our respective strengths. Both companies are dedicated to providing innovative services in the iGaming industry, and by combining our expertise, we aimed to enhance the quality and reach of our products.

For 7777 gaming, this partnership offered the opportunity to expand into new markets and strengthen our position as a leading B2B game provider. For Timeless Tech, it provided access to our diverse portfolio of high-quality games, creating a mutually beneficial relationship that drives growth and innovation for both sides.

Were there any unexpected challenges during the early stages of the partnership with Timeless Tech? How were they addressed?

During the early stages of our partnership with Timeless Tech, one of the unexpected challenges was ensuring seamless integration between our platforms, as both companies brought their own distinct technological frameworks and approaches. This challenge was addressed through open and continuous communication between our teams, allowing us to quickly identify and resolve any technical hurdles. Both companies approached these obstacles with a collaborative mindset, which was key to overcoming them and keeping the project on track.

Current State of the Partnership

Asya, working closely with Timeless Tech, is there someone from our team you’ve particularly enjoyed collaborating with? How has that relationship contributed to the success of the partnership?

I’ve truly enjoyed working with the entire Timeless Tech team. Each member brings unique strengths and perspectives, making collaboration a pleasure. Their collective contributions have been instrumental in driving the success of our partnership, and I appreciate the synergy we’ve developed together.

From your perspective, how have both companies grown or benefited from this collaboration?

Both companies have benefited by expanding their reach and enhancing their product offerings. This collaboration has allowed us to combine our strengths in innovation and technology, creating more comprehensive solutions for the iGaming market.

As you continue working with Timeless Tech, what areas of the partnership do you think hold the most potential for future success?

The most potential for future success lies in jointly developing cutting-edge gaming solutions and expanding into new, emerging markets. By leveraging our combined expertise and innovative technologies, we can continue to set trends and drive growth in the iGaming industry.

Future Expectations

Where do you see the partnership between 7777 gaming and Timeless Tech heading in the next few years?

In the next few years, I see the partnership between 7777 gaming and Timeless Tech growing stronger as we continue to collaborate on innovative gaming solutions. Together, we aim to expand into new markets and enhance our product offerings for diverse player bases.

What emerging trends in player engagement or gamification are you excited to explore with Timeless Tech in the near future?

I’m excited to explore trends like personalized gaming experiences and interactive gamification features with Timeless Tech. These innovations have the potential to significantly enhance player engagement and loyalty.

Could you give us a sneak peek into any upcoming innovations or projects you’re excited about at 7777 gaming?

We have several exciting projects in the pipeline at 7777 gaming, including new game titles and a unique approach to jackpot mechanics. These innovations will offer players fresh and captivating experiences across multiple markets.

Personal Insights

Asya, being a woman in a leadership role within iGaming is inspiring. How has your experience been, and what advice would you give to other women entering the industry?

Being a woman in a leadership role in iGaming has been both challenging and rewarding. My advice to other women entering the industry is to stay confident, embrace learning opportunities, and build strong networks—it’s important to trust your own voice and vision.

Outside of work, how do you stay creative and motivated? Are there any hobbies or activities that help you maintain balance in your professional life?

Outside of work, I stay creative and motivated through activities like traveling and reading, which help me recharge and gain new perspectives. These hobbies keep me balanced and allow me to approach my work with fresh ideas.