Seychelles-based Bitget partners with La Liga to boost crypto in sports

Seychelles-based Bitget, a leading cryptocurrency exchange and Web3 company, has partnered with La Liga, the renowned football league, as its official crypto partner. This collaboration, announced at Token2049 in Singapore, marks Bitget's strategic entry into the sports sector across Eastern and Southeast Asia and Latin America. The multi-million dollar agreement offers exclusive benefits for both parties and aligns with the "Make It Count" philosophy of achieving greatness through perseverance and positive passion.

La Liga is known for its rich history of legendary players such as Mbappé, Vinícius Jr., and Lewandowski. The league will gain access to Bitget’s comprehensive Web3 solutions while Bitget benefits from La Liga’s vast global fanbase. Javier Tebas, president of La Liga, emphasized that this partnership is crucial for international expansion into strategic markets like Asia and Latin America.

Gracy Chen, CEO of Bitget, highlighted the importance of this collaboration in accelerating crypto growth in sports. As Bitget celebrates its six-year anniversary with over 45 million users globally, this partnership strengthens its influence in the industry. Together, they aim to inspire millions to embrace the future of finance while celebrating the spirit of sports.