Second edition to explore content overload and the growing battle for player attention in iGaming

Popular iGaming content provider BGaming announces the return of TRUE WAYS, its online conference where industry leaders share honest stories, lessons learned from failures, and practical insights into the challenges shaping modern iGaming.

The event will take place online on July 15 at 15:00 CET and will be free for attendees who register in advance via the website. TRUE WAYS, powered by BGaming, will feature six expert-led sessions of up to 20 minutes each, followed by live Q&A discussions. Attendees will have the opportunity to engage directly with speakers and fellow industry professionals, fostering open dialogue, knowledge sharing, and valuable networking opportunities.

The theme of the second conference will be “Content Overload in iGaming: Who Wins the Player’s Attention?”. TRUE WAYS will explore how the market has become oversaturated with games. Speakers will share insights into how businesses can respond to this challenge and discuss the content and engagement strategies most likely to succeed in 2026 and beyond.

Confirmed speakers include Carl Wiggman, CEO at Print Studios; Gretta Kockonan, Head of Business Development and Partner Studios at SOFTSWISS; Caelum Ferrarese, Casino Product Specialist at Stake; Mike Danshin, CMO at 1w Crypto; Leonardo Benites, CEO at Propane; and BGaming’s Product Owner, Igor Bondarenko. TRUE WAYS will be hosted by Surya Palli, creator of iGaming Real Talk and an experienced iGaming leader known for his candid conversations with industry executives.

BGaming hopes this year’s event can build on the success of the inaugural TRUE WAYS online conference held in 2025. The event attracted more than 400 approved attendees, with nearly 50% holding C-level positions, and brought together professionals from Europe, LatAm, North America, and Africa. The conference featured in-depth discussions on key industry topics, including gaming trends, emerging markets in Africa and Asia, and marketing strategies.

Those interested in attending the event can register for free here. 

Marina Ostrovtsova, CEO at BGaming, said, “Last year’s TRUE WAYS proved there is a strong appetite within the industry for honest conversations and practical insights, and we are excited to bring the conference back for a second edition.

Content overload is one of the biggest challenges facing iGaming today. With more games competing for attention than ever before, businesses need to think differently about how they engage players and build long-term loyalty.

This year, we have brought together experienced professionals from across the industry to share their perspectives on this challenge, discuss what is actually working in today’s market, and explore the strategies that will shape the future of player engagement.”