Pragmatic Solutions powers EstrelaBet in Brazil's regulated iGaming market

Pragmatic Solutions has officially launched its Player Account Management (PAM) platform in Brazil, partnering with the prominent locally-licensed operator EstrelaBet. This milestone follows the platform's successful testing and certification by Gaming Laboratories International (GLI), confirming full compliance with Brazil's new iGaming regulations introduced on January 1, 2025.

EstrelaBet, one of Brazil’s most prominent operators, is well-known for its strong foothold in the sports betting market and a diverse portfolio of games and casino offerings. By integrating Pragmatic Solutions’ cutting-edge PAM platform, EstrelaBet gains access to a secure, scalable, and flexible technology stack designed to meet the demands of Brazil’s newly regulated iGaming environment.

Brazil’s Ministry of Finance implemented comprehensive regulations on January 1, 2025, focusing on safer gambling practices, promotional offers, and advertising standards. Pragmatic Solutions adapted its technology swiftly to align with these stringent requirements, offering operators a platform that ensures compliance while empowering growth.

“Compliance is a critical consideration for operators in the rapidly expanding Brazilian betting market,” said Lloyd Lemmon, Director of Legal and Compliance at Pragmatic Solutions. “The new regulations represent the culmination of a carefully phased government program. In such a dynamic market, operators need assurance that their technology partners are fully compliant, and we are proud to provide that confidence to our clients.”

Pragmatic Solutions’ modular, API-driven platform allows operators to manage multiple brands and create seamless player experiences while adhering to complex regulations. Its customizable design supports integrations with third-party providers, enabling operators to innovate and expand without compromising compliance or performance.

Luis Spencer, Head of Sales at Pragmatic Solutions, remarked, “Our growing client base in Brazil and across Latin America reflects the trust operators place in our technology. Ensuring full compliance has been a key driver of our success.”

Pragmatic Solutions’ commitment to excellence was recently recognized when it received the Best Platform Provider of the Year award at the SBC Awards Latinoamérica. As the leading standalone platform provider in the region, the company continues to support its clients with scalable, robust, and flexible solutions tailored for success.

Brazil officially opened its regulated sports betting market on January 1, 2025, introducing stringent compliance measures for operators. Currently, X licensed operators (replace X with the actual number if available) are active, reflecting the market's robust potential.