Pragmatic Play expands presence in Africa with Betfounders partnership

Pragmatic Play has partnered with Betfounders to expand its presence in Africa, offering a diverse range of gaming content. This collaboration integrates Pragmatic Play's Slots, Live Casino, and Virtual Sports into Betfounders' platform, benefiting players across key African markets. 

The partnership aims to drive growth for both companies in regions like Kenya, Tanzania, Uganda, and Ghana. 

Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, highlights the importance of such alliances for market expansion. 

Artur Harutyunyan, CEO at Betfounders, praises Pragmatic Play's multi-product portfolio for catering to a wide player demographic. Pragmatic Play's commitment to innovation is evident through its frequent game releases and top-tier gaming experiences globally. This strategic partnership not only enhances the gaming landscape in Africa but also fosters growth and innovation within the iGaming industry. This collaboration sets a new standard for industry partnerships in the region and showcases the potential for further expansion into emerging markets.