Pragmatic Play deepens Latin America footprint through Smart Studio integration with Juega en Línea

Leading iGaming content provider Pragmatic Play has expanded its partnership with Latin American operator Juega en Línea by introducing its innovative Smart Studio solution, further strengthening its presence across the region.

This latest collaboration builds on an existing agreement established in 2021, under which Pragmatic Play integrated its award-winning portfolio of Slots, Live Casino, and Virtual Sports titles into Juega en Línea’s platform.

Now, the provider will deliver fully customized and localized Live Casino tables through its Smart Studio offering, providing a tailored experience for Juega en Línea players throughout Latin America.

Pragmatic Play’s Smart Studio enables operators to personalize and brand their Live Casino environments, using advanced technologies to create immersive gaming spaces that align with individual brand identities.

The solution will include popular titles such as VIP Blackjack and Lucky 6 Roulette, reflecting Pragmatic Play’s commitment to delivering high-quality, engaging Live Casino experiences tailored to local audiences.

Víctor Arias, Vice President for Latin America at ARRISE powering Pragmatic Play, commented:
"Expanding our relationship with Juega en Línea to offer customized titles for their players is a major milestone for Pragmatic Play in Latin America. This personalized Live Casino experience underscores our dedication to delivering tailored, premium content that resonates with local audiences and boosts player engagement globally."

Mechita Moreno, Marketing Director at Juega en Línea, added:
"Our ongoing collaboration with Pragmatic Play has brought significant value to our players. The addition of the Smart Studio solution will further enhance our Live Casino offering, allowing us to provide a premium and immersive experience that perfectly matches the preferences of our audience."

Pragmatic Play currently produces up to eight new slot titles each month and offers Live Casino, Virtual Sports, and Bingo as part of its comprehensive multi-product portfolio, accessible via a single API.