Portugal's top sports media brand, A BOLA, to provide premium coverage of SBC Summit

SBC is pleased to announce its partnership with A BOLA  Portugal’s foremost sports media brand, in the lead-up to the SBC Summit scheduled for September 24-26 at Feira Internacional de Lisboa.

Forming a partnership with A BOLA, known for its iconic status in Portugal and strong influence in Brazil and Portuguese-speaking regions of Africa, is a vital move in SBC’s effort to engage with the local sports media landscape.

Moreover, with 25,000 industry professionals gathering in Lisbon for the Summit and contributing their unique expertise, this partnership will enable A BOLA to provide premium event coverage and share insights from leading industry experts and sports personalities with its wide-reaching audience across all channels.

Bernardo Azevedo, Director of Sales and Partnerships at A BOLA, commented: “As A BOLA continues to innovate and expand its presence in the digital sports media landscape, we are honoured to become a media partner of SBC Summit, known as the biggest show in gaming. This collaboration aligns with our commitment to remain at the forefront of industry developments and reflects our dedication to fostering meaningful connections within the global betting and gaming community.”

He added: “As a brand that values ​​innovation, engagement and excellence, A BOLA is proud to support an event that embodies these same qualities. We look forward to contributing to the success of SBC Summit and connecting with industry professionals from around the world.”

SBC Summit happening from September 24-26 at Feira Internacional de Lisboa, will take a global approach, offering comprehensive insights into the regulatory challenges, market opportunities, and emerging trends shaping the gaming industry. 

 A highlight of the summit is the Global Markets Lounge featuring a series of brief, expert-led sessions on the latest developments in key regions. Each 15-minute session will be followed by a 45-minute discussion.

 In total, 11 sessions will cover a wide range of markets.