Playson at Slotegrator: the growth & retention formula

As a leading B2B service provider in iGaming, Slotegrator is always at the forefront of the latest technological, regulatory, and market developments. Recently, they hosted Maryna Tkachenko, Account Manager at Playson, who gave exclusive insights into sustainable growth, shifts in player behavior, retention, and the future of the sector.

Slotegrator constantly expands its APIgrator portfolio with new gaming content developers and emphasizes the importance of long-term trustful relationships with partners.

“It’s the foundation of sustainable growth — we value our partners and cherish our good relationships. In the end of the day trust means reputation,” says Olga Ivanchik, the COO of Slotegrator.

Since its founding in 2012, Playson has gained an excellent reputation. Today, their games are featured on over 10,000 websites worldwide. Throughout the interview, Tkachenko highlighted that the cornerstones of business success are consistent new releases, data-driven decisions, market expansion, and long-term partnerships.

A key takeaway from the conversation is the balance between new technologies and well-known ideas. For instance, multi-level bonuses, mission-style gameplay, and progression mechanics are becoming increasingly prevalent in a highly competitive market. Though new features like Playson's Flexible Promo Free Spins reflect market changes and the need for smarter personalization, retention still largely depends on conventional promotional tools such as races, tournaments, random cash gifts, and other bonuses.

The interview also delved into the topic of how emerging technologies are transforming the industry. Maryna shared her vision of AI and blockchain in the iGaming industry, covered what new and classic promo tools remain popular, and explained that success does not rely on technology alone.

“Technologies will reshape parts of the industry, but strong product fundamentals, engaging gameplay, and trust will always remain the foundation,” stressed Maryna Tkachenko.

Read the full interview to learn more about how Playson plans to expand its portfolio and why steady growth in the ever-evolving iGaming landscape requires striking a balance between traditional engagement tools and innovation.

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