Onlyplay: Games for the TikTok Generation

What happens if you cross an online slot, a mobile arcade game, and a social network? You get Onlyplay. This provider has abandoned standard reels in favor of crash games, instant lotteries, and interactive mechanics where the player's reaction actually matters. In our "Partner of the Month" feature, we spotlight a company that is creating trends for a new audience.

Developer Fast Facts

• Year Founded: The Onlyplay brand was officially launched on June 12, 2020, but the development team has experience in outsourcing gaming solutions since 2007.
• What They Do: Create innovative gambling games focused on mobile devices and a younger audience. They specialize in crash games, Instant Win games, slotteries, and solutions with gamification and social interaction elements.
• Latest Company News: In 2024-2025, the company is actively promoting its new developments in the "Tap Games" genre, such as Piggy Tap, where player success depends on tapping speed. These games show significantly higher engagement and GGR compared to classic slots, confirming the validity of their chosen course towards interactivity.

Brand Partners Onlyplay is rapidly expanding its presence in the global market. Their games are integrated into aggregator platforms like Slotegrator, SoftGamings, and EveryMatrix, making them available to hundreds of online casinos worldwide. Key partners include crypto-casinos and operators focused on innovation and attracting a younger audience.

Brand Philosophy "Creating today the games for tomorrow's players." Onlyplay's philosophy is to completely rethink the player experience. They believe that modern users, accustomed to the dynamics of social media and mobile games, do not want to be passive observers of spinning reels. Therefore, the company focuses on speed, interactivity, a competitive spirit, and social elements, allowing players to influence the process, customize characters, and share emotions.

General Nature of the Games

• Speed and Dynamics: Game sessions in Onlyplay titles are very short. These are quick rounds, perfect for playing "on the go."
• Interactivity: In many games (crash, "tap games"), the player's decision and reaction speed determine whether they collect their winnings or lose their stake.
• Socialization: The presence of chats, leaderboards, and multiplayer modes in crash games creates a sense of community.
• Visual Simplicity: The graphics are bright, cartoonish, and clear, without overloaded details. The interface is intuitive and perfectly adapted for vertical smartphone mode.
• Crypto-Friendly: Many games were initially developed with cryptocurrency support.

Most Popular Game by Year and Top 10 Well-Known Games Onlyplay focuses on instant win games rather than classic slots, so popularity is determined across their entire portfolio:

• 2019 (Pre-official launch period): Developing the foundations for future hits.
• 2020: F777 Fighter (one of the first successful crash games)
• 2021: Lucky Punch
• 2022: The Thimbles
• 2023: Hot & Spicy Jackpot
• 2024: Piggy Tap

Ten Other Most Famous Games:

• Limbo Cat
• Need for X
• Quantum X
• Myths of Bastet
• Lucky Tanks
• Cricket Crash
• Jack Potter
• Joker Coin
• Golden Clover
• When Crypto Strikes

Onlyplay's Innovative Solutions Onlyplay's main innovations lie in mechanics and gameplay experience:

• Crash Mechanic: The foundation of many hits. The player places a bet and watches a growing multiplier, with the goal of cashing out before the game "crashes."
• Tap Games™: A unique development where winnings depend on the intensity and speed of screen taps (e.g., to break the piggy bank in Piggy Tap).
• Infinity Play: A mechanic for an endless game session that players can join at any moment.
• Gamification: The integration of achievement systems, jackpots, tournaments, and character customization directly into the gameplay.
• TNTix™: A new mechanic that allows players to receive bonuses and multipliers for successful betting streaks.

Impact on the Gambling Market Onlyplay is one of the key drivers behind the growing popularity of crash and Instant Win games. They have clearly shown the market that there is a huge audience bored with traditional slots. The company is successfully blurring the line between gambling and casual mobile games, attracting people to online casinos who were previously uninterested in gambling. Onlyplay has set the trend for "fast gambling" and proven that interactivity and socialization are the future of the industry.

2025 marked Onlyplay's confident expansion into the traditional video slot territory, without forgetting its roots in innovative mechanics. An analysis of this year's releases reveals several key trends in the brand's development.

Games Released in 2025:

• Wolf Treasure: A high-volatility slot with a multi-level jackpot system and a Call of the Moon bonus game.
• Piggy Bonanza Valentine & Indian Adventure: Two slots built on the popular "overflow" mechanic (cascading wins) with "scatter pays." Both feature free spins with increasing multipliers up to x100 and a Bonus Buy feature.
• Spring Bunny: A festive slot with a symbol collection mechanic to activate one of five jackpots.
• Piggy Thief: A classic 5x3 slot with a high 97% RTP, free spins, and a unique "Hold & Win" style Bank Robbery bonus game where symbols can merge into mega-blocks.
• Piggy Tap™ (Vacation Skin): A seasonal update for the flagship Tap Game, confirming a focus on supporting successful products.

Trends and Conclusions:

1. From Niche Games to Mainstream: Onlyplay is actively diversifying its portfolio. While previously associated primarily with crash and instant-win games, in 2025 they made a strong push into feature-rich video slots.
2. Adoption of Market Hits: The company isn't reinventing the wheel but is skillfully adapting the most popular market mechanics: cascading wins with multipliers (like in hits from Pragmatic Play) and "Hold & Win" bonus rounds. This shows a desire to compete in the most popular niche.
3. Jackpots at the Forefront: Almost every new slot in 2025 features a multi-level jackpot system. This has become a central element for attracting players chasing big wins.
4. Maintaining Uniqueness: By releasing seasonal updates for its hit Piggy Tap™, Onlyplay shows it hasn't abandoned its unique Tap Games. The trend is to support the existing loyal audience while attracting a new one with more traditional slots.

In 2025, Onlyplay evolved from an innovative startup into a mature and flexible developer. They remain true to their commitment to interactivity but are no longer afraid to play in the "big leagues" of slots, proving they can create high-quality, competitive products in the most popular genres.