Online betting grows in Colombia as 67% of gamblers bet weekly

According to data shared by La República (LR), online gambling continues to dominate Colombia's gaming market, now accounting for 47% of total industry revenue. With 16 licensed operators in the country, the sector recorded over COP 10 billion in sales during the second quarter of 2024 alone.

A recent survey conducted by Playtech, a global provider of online gaming platforms and services, found that 87% of Colombians who gamble place at least one bet per month, while 67% do so weekly. The most active demographic includes people aged 45 to 54, with 75% of them betting weekly, compared to only 52% of those aged 18 to 24.

Pedro Extremera, Playtech’s Regional Director, explained that the research aimed to assess player behavior and preferences across countries, noting the rapid growth of the industry as a major opportunity for operators and suppliers.

The survey also highlighted spending trends. Colombia leads the region in average monthly gambling expenses. About 21% of respondents spend less than COP 10,000 per month, while 32% spend more than COP 50,000. Men are more likely to exceed that threshold (36%) compared to women (26%). Additionally, 44% of gamblers over 55 spend more than COP 50,000 per month, while only 14% of those aged 18 to 24 do the same.

Budgeting practices also vary by age. Nearly half (49%) of Colombian bettors set a budget before gambling, and 73% of them stick to it. However, only 25% of younger players (18–24) consistently respect their budgets, compared to 42% of those over 55.

When it comes to winnings, most Colombian players use them to cover daily expenses. However, younger players are more likely to save their winnings—48% of 18 to 24-year-olds do so, compared to just 36% of players over 55.

The Playtech survey also explored gaming preferences. A majority of Colombian players (52%) choose games based on the potential for high payouts. Mobile betting is popular, with 37% of participants preferring to use apps from platforms such as BetPlay, Wplay, and Rushbet.

Among game types, online roulette and bingo are the most favored, with 60% of participants choosing these games. Slot machines and blackjack also remain popular, attracting 45% and 32% of players, respectively.