Novusbet and TeApuesto strengthen a large-scale omnichannel betting operation in Peru

Since 2016, Novusbet has been building fully connected omnichannel betting solutions designed to bring retail, online, mobile, self-service terminals and back-office operations into one unified technological ecosystem.

Today, as the Peruvian gaming market enters a more mature phase of digital and retail convergence, this vision is already operating at a significant scale.

Together with its trusted client TeApuesto, Novusbet continues to support one of the most extensive omnichannel betting operations in Peru, connecting a retail network of more than 1,300 shops, with at least two terminals per location, and processing more than 3 million sports and virtual tickets every month.

For Novusbet, omnichannel has never been limited to simply connecting online and retail channels. The real objective is to allow players to move naturally across different touchpoints — retail shops, online accounts, mobile devices and self-service terminals — while maintaining continuity, convenience and access to the same betting ecosystem.

A mature omnichannel ecosystem built for the Peruvian market

The Peruvian betting market has always had a strong retail component. Betting shops remain a central part of the player experience, but the way players interact with betting brands is changing quickly.

Today, customers expect more flexibility, faster access, mobile convenience, digital payment options and real-time information. At the same time, operators need technology that can support retail scale while remaining connected to online and mobile operations.

This is where Novusbet's omnichannel approach becomes especially relevant.

Through its technology, Novusbet enables operators to manage multiple channels from a centralised ecosystem, helping them connect physical locations, online sportsbook, mobile access, self-service terminals and back-office operations into a more efficient and consistent betting environment.

For TeApuesto, this means supporting a large retail footprint while continuing to strengthen the connection between land-based and digital betting experiences.

Beyond traditional omnichannel

In many markets, omnichannel is still understood as the simple connection between retail and online.

For Novusbet, the concept goes further.

A true omnichannel operation is not only about allowing players to access the same brand through different channels. It is about creating continuity across the full player journey: from registration and betting activity to payments, ticket management, account interaction, information access and customer support.

With more than 1,300 shops and at least two terminals per location, TeApuesto's operation requires a technology framework capable of supporting high-volume retail activity while remaining flexible enough to evolve with digital player habits.

Novusbet's solutions have been designed for this kind of environment: one where retail, online, mobile and self-service are not treated as separate verticals, but as connected parts of the same operational ecosystem.

Payments, mobility and local player habits

In Peru, digital payment adoption has become an essential part of everyday life. Mobile money transfer solutions such as Yape and Plin are now among the most widely used payment methods by local consumers, creating new expectations around speed, simplicity and accessibility.

To respond to this market reality, Novusbet has continued to enhance its self-service and omniconnected solutions with advanced payment options aligned with the habits of Peruvian players.

This allows players to interact with betting services in a more convenient and flexible way, while helping operators reduce friction, improve accessibility and strengthen engagement across both physical and digital environments.

The objective is simple: to create a betting experience that reflects how players actually behave in their daily lives.

Technology designed for operators, built around players

Omnichannel technology is no longer a future ambition for the Peruvian market. It is becoming a core operational requirement.

Operators need stronger data visibility, more efficient retail management, better customer engagement, consistent product delivery and the ability to monitor activity across different touchpoints in real time.

Novusbet supports this through a centralised technological framework that enables operators to manage retail locations, online sportsbooks, self-service terminals, mobile access and back-office operations within one connected environment.

For players, the benefit is a more modern, flexible and continuous betting journey.

For operators, the result is a stronger, more scalable and more future-ready business model.

Peru is raising the standard

The Peruvian betting market is evolving quickly. Operators are investing in more advanced technology, players are demanding more convenient experiences, and the line between retail and digital betting is becoming increasingly connected.

Novusbet welcomes this evolution.

Together with TeApuesto, Novusbet remains committed to supporting the next stage of omnichannel betting in Peru: not only by connecting channels, but by building technology that reflects the scale of the market, the habits of local players and the operational needs of modern betting brands.

Since 2016, Novusbet has believed that the future of betting is omnichannel.

In Peru, that future is already here — and with TeApuesto, Novusbet continues to help build it at scale.

Meet Novusbet at Peru Gaming Show 2026

As the Peruvian market continues to raise the standard for omnichannel betting, Novusbet is proud to be part of the conversation at Peru Gaming Show 2026, taking place on June 17–18 at the Centro de Exposiciones Jockey in Lima.

We invite operators, partners and industry professionals to visit us during the event to discover how Novusbet's omnichannel solutions are helping betting brands connect retail, online, mobile, self-service and payment experiences into one scalable and future-ready ecosystem.

Together with our trusted clients and partners, we look forward to meeting the industry in Lima and sharing our vision for the next stage of betting innovation in Peru and across Latin America.