Nigerian betting company MSport scores big with Chelsea FC partnership in Africa

MSport, a Nigeria-based betting company founded in 2019 and headquartered in Lagos, has been named the official betting partner of Chelsea FC for the African region. This partnership marks a significant milestone for both entities, enhancing fan engagement and collaboration.

In an announcement made via their official X account, MSport expressed pride in this new role, stating, “Join us as we bring you closer to the Blues with exclusive content, special promotions, and much more!”

Adrian Cheka, MSport's Sportsbook Director, shared his excitement about the partnership, emphasizing that it transcends mere business. “This collaboration is about celebrating and strengthening the natural bond between two winning entities. Chelsea FC has a rich history with African players and fans, and together, we aim to push boundaries and set new standards of excellence in the African market,” he said.

Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, also commented on the partnership, highlighting the club's commitment to Africa. “We’re delighted to partner with MSport in their commitment to delivering exceptional experiences and driving innovation. Africa continues to be an important region for the club, supported by our large following of committed and passionate fans,” he noted. 

MSport aims to deliver a unique user experience for its African player base, with a strong presence in countries like Nigeria and Ghana. The partnership with Chelsea FC is expected to leverage the club's strong ties to Africa, creating unique opportunities for fan engagement and enhancing the overall experience for supporters across the continent.