New Website Reflecting Its Next Chapter of Growth

Peter & Sons has officially unveiled its new website, marking a significant milestone in the company’s evolution and brand development. Designed and built over the course of six months, the new platform represents a strategic step forward — combining improved usability, a modernised structure, and an enhanced experience for partners, clients, and players alike.

The motivation behind the redesign was clear: create a digital space that truly reflects who Peter & Sons is today. As a studio known for its distinctive games and strong presence in regulated markets, the company sought to balance two key dimensions — creativity and professionalism.

The result is a website that brings both worlds together. On one side, it captures the studio’s bold artistic identity, giving space to its hand-crafted games and immersive worlds. On the other, it reflects the discipline and structure required to operate in regulated environments, with a clear focus on responsible gaming and long-term partnerships.

“Building this website was about more than just updating how we look,” said Sonya Sverdlova, Head of Marketing at Peter & Sons. “It was about creating a space that feels true to who we are today — a company that combines creativity with clarity, and ambition with structure. We wanted every visitor, whether it’s a partner, a client, or a future team member, to instantly understand both the energy of our games and the seriousness of how we work.”

The new website showcases Peter & Sons’ growing portfolio, offering detailed insights into each game alongside company news, partnership updates, and tailored information for different audiences. It also introduces a dedicated section for Peter & Sons FUSE, the company’s RGS initiative designed to support and scale emerging studios.

This launch comes at a time when Peter & Sons is experiencing strong momentum. While the studio’s games have already established a leading position in the market, its brand is now entering a new phase — one defined by greater visibility, sharper positioning, and a more cohesive marketing ecosystem. At its core, the new website reflects this transformation. It is structured yet expressive, corporate yet creative — a deliberate mix of system and chaos, data and feeling.

Because at Peter & Sons, details matter. And as the team puts it: the devil is in the details — and Ghostfather is in the footer.