MultiChoice expands BetKing's reach in Nigeria

Kingmakers, the force behind BetKing, has achieved significant growth within the MultiChoice Group, strengthening its position in Africa's gaming and entertainment sector. MultiChoice, known for platforms like DStv and Showmax, supports this success by leveraging its expansive reach across the continent. The information was revealed in a recent news release from MultiChoice, underlining the positive impact of this collaboration.

BetKing has become a major player in Nigeria, capitalizing on the country’s passionate sports culture, especially football. Offering a variety of betting options and accessible retail locations, it has established itself as a household name in the Nigerian market.

The partnership began in 2020 when MultiChoice acquired a 20% stake in Kingmakers, allowing both companies to expand into new markets. Platforms like SuperSport complement BetKing’s offerings, integrating sports broadcasting with gaming to create a robust entertainment ecosystem. This collaboration continues to cater to Africa’s dynamic audience while driving growth in the gaming industry.