LONACI partners with ADMAIORA to launch enhanced SportCash platform in Côte d'Ivoire

LONACI (Loterie Nationale de Côte d'Ivoire) has officially launched its new sports betting platform, SportCash, during a ceremony held on January 8, 2025, at the Pullman Hotel in Abidjan. The event was attended by LONACI's Director General, Dramane Coulibaly, and his Deputy, Abdoulkarim Ouattara, among other stakeholders.

The revamped SportCash platform features significant technical innovations and an enhanced user experience, marking a new phase in its development. This initiative is a collaborative effort between LONACI and its technical partner, ADMAIORA. Coulibaly praised the project team led by Marketing and Customer Experience Director, Check Oumar Diarra, for their contributions to this successful launch. He emphasized that the platform's success would be crucial for the sustainability of SportCash and for diversifying LONACI's portfolio.

Notable brand ambassadors for SportCash, including Braising Girl, Cheick CISSE, Malick TRAORE, and former Ivorian football stars Abdoulaye Traoré Ben Badi and Didier Otokoré, were present to support the launch. The campaign surrounding the new platform is encapsulated in the slogan "SportCash: Dare to Win!"

This launch comes at a time when the sports betting market in Côte d'Ivoire is becoming increasingly competitive due to recent regulatory changes that have introduced new operators into the market.