Kenya Brand Rating: Popularity Analysis for September 2025

In September 2025, over 8 million search queries were recorded for the ten leading gambling brands in Kenya. This highlights the huge engagement of the audience and the high level of competition.

TOP 10 Most Popular Brands in Kenya (September 2025):

The Rating Leaders

1. SportPesa: Despite past regulatory challenges, SportPesa remains the most recognizable and powerful gambling brand in Kenya. Its strength lies in its long-standing reputation, massive sponsorship deals with football clubs, and deep integration with the M-Pesa payment system. The brand is associated with large jackpots and is perceived as the "people's choice."
2. Betika: SportPesa's main competitor, which has focused on hyper-localization. Betika actively sponsors local sports leagues (the Betika Super League) and offers unique products tailored to Kenyans. Their aggressive marketing and focus on mobile games like Aviator have allowed them to secure a strong second place.
3. Betway: The leading international brand in Kenya. Unlike local leaders, Betway attracts its audience with a high-quality product, a wide selection of slots from global providers, and an impeccable reputation. Their target audience consists of more experienced players who value variety and technology.

Gambling Regulation in Kenya

The main regulator in the country is the Betting Control and Licensing Board (BCLB). Kenya's legislation is one of the most developed in Africa. All operators are required to obtain a local license, pay taxes (including a 20% tax on winnings for players), and adhere to strict rules on anti-money laundering and player protection.

Key Market News in 2025

• BCLB Tightens Advertising Rules: At the beginning of the year, the regulator introduced new restrictions on gambling advertising, banning the use of celebrities and influencers. Read more on our site
• Growth in Live Casino Popularity: Analysts note a significant increase in interest in live dealer games, forcing operators to expand their portfolios. Read the analysis