ITHUBA Uganda celebrates triple win at African Marketing Awards for innovative campaign

ITHUBA Uganda, the official operator of the Uganda National Lottery, has won three prestigious awards at the African Marketing Confederation Awards 2024 in Mombasa, Kenya. 

The company's "Billionz Zizino" thematic campaign was recognized for its creativity and effectiveness. The awards ceremony celebrated top marketing teams and brands from across Africa. ITHUBA Uganda's PowerBall Billionz Zizino campaign received a Silver award for Best Social Media Campaign of the Year, a Bronze award for Campaign of the Year, and a Bronze award for Best Use of Local Insights.

Michelle Van Trotsenburg, Head of Marketing and Corporate Affairs at ITHUBA Uganda, expressed pride in the recognitions, highlighting the company's commitment to creativity and engagement. The campaign resulted in over UGX 2.5 billion paid out to winners and an increase in retailer acquisition from 350 to over 820 agents. 

The "Billionz Zizino" campaign featured dynamic visuals and a strong go-to-market strategy. Key elements included billboards, local influencer partnerships, and engaging activations. The campaign is adaptable across various lottery games, showcasing ITHUBA's innovative marketing approach.