Interview with Francisco Bravo, LATAM Sales Director at TVBET: Insights on iGaming Growth in Latin America

In an exclusive interview with Francisco Bravo, LATAM Sales Director at TVBET, we dive deep into the exciting developments in the Latin American iGaming market. Francisco shares his views on the region’s preferences, regulatory challenges, and the growing interest in live casino content.

1. What makes Latin America a unique and exciting market for live casino content?

Latin America has a deeply rooted passion for sports betting, and this cultural love for competition makes it an ideal environment for live casino content. The fast-paced action of live games perfectly aligns with the region's enthusiasm for engaging and dynamic experiences, blending the excitement of traditional sports betting with fresh entertainment.

2. Brazil is on everyone's radar — what trends are you observing in player behavior and operator needs?

Brazil’s market is booming, with players preferring high-RTP games, strong multipliers, and immersive experiences. Live casino games like roulette and interactive game shows are gaining traction. As the regulatory landscape evolves, operators need to be prepared for the federal licensing requirements set for December 2024. The inclusion of esports betting adds to the market’s dynamism, but compliance remains crucial.

3. How does Brazil compare to other LATAM countries like Argentina, Peru, Chile, and Puerto Rico in terms of market maturity and player preferences?

Brazil leads in size and regulatory advancements, attracting global operators. Argentina has a fragmented iGaming landscape due to provincial regulations, while Peru offers growth potential with new gambling laws. Chile’s market remains unregulated but still highly active. Puerto Rico aligns with U.S. standards but presents unique regulatory challenges.

4. Is there more interest in crypto-friendly platforms in LATAM, or does FIAT currency still dominate?

Fiat currencies remain dominant, but cryptocurrencies are gaining traction, particularly in Argentina and Brazil. Economic instability drives players to seek alternatives like Bitcoin, but traditional payment methods continue to dominate in most countries.

5. Which TVBET games are performing best in Latin America, and why?

TVBET’s top games in LATAM include Keno, WheelBet, and Lucky 6. These games resonate with players due to their familiar formats, mirroring traditional lotteries and number-based draws, but with added excitement and faster betting rounds. Mobile optimization makes them ideal for LATAM’s mobile-first audience.

6. Are you tailoring any features or presentation styles for LATAM players?

Yes, we tailor our games for LATAM with Spanish and Portuguese language options and design themes that reflect local preferences. For example, Fast Keno is specifically designed for Brazil, featuring vibrant visuals and fast-paced gameplay that resonates with Brazilian players.

7. How do TVBET’s live games, like Poker and Blackjack, align with LATAM preferences?

TVBET’s live games align with LATAM’s love for traditional formats like poker and blackjack. These games are fast-paced, mobile-friendly, and designed for continuous play, which mirrors the excitement of live sports betting.

8. What benefits does TVBET gain from partnering with Timeless Tech?

Partnering with Timeless Tech has expanded TVBET’s reach across LATAM by providing seamless integration and broad distribution. The collaboration has enhanced our ability to deliver localized content, driving growth and strengthening our presence in key markets like Brazil and Argentina.

9. What’s next for TVBET in LATAM?

We are focused on enhancing our live game portfolio and expanding into new verticals. We’re also working on deeper localization and better integrations to meet the evolving needs of LATAM players.

10. What’s the most surprising thing you’ve learned about LATAM players?

LATAM players are highly adaptable and open to new game formats, especially when the mechanics are clear and the experience is fast-paced. They love exploring games that offer both excitement and quick results.

Conclusion:

As TVBET continues to grow in Latin America, the company is adapting its game offerings to meet local needs, ensuring that its content remains engaging and relevant. With a focus on compliance and localization, TVBET is well-positioned for continued success in the region.