InnovaPlay Makes Debut at SBC Summit Lisbon 2025 to Showcase Innovation

InnovaPlay, the fast-growing B2B iGaming provider, is set to make its debut at SBC Summit 2025, the industry’s premier global gathering taking place from 16-18 September at Feira Internacional de Lisboa.

The InnovaPlay team will be at booth B210, ready to engage with operators, affiliates, investors, and platform providers. Visitors will have the opportunity to play a dice game, a popular attraction at SBC Malta 2025, and win prizes such as water bottles, can openers, and phone support.

For the past year, the Maltese company stood out as a crypto-first casino platform, delivering seamless multi-wallet and multi-currency support with instant payments via integrations with Arrows, CoinPayments, and Fireblocks.

“From rotating wallets and crypto support to compliance-ready infrastructure, we are giving operators the technology to compete on product rather than capital”, said Shaun Grech, Technical Director at InnovaPlay.

2025 has been a pivotal year for InnovaPlay, marked by the launch of brands such as LuckyJack24, PandaJack24, and LotteryWorld. Product innovation continues with the introduction of a Lottery Engine featuring underwriting and fully in-house Raffles, empowering operators to diversify revenue and boost player retention.

Looking ahead, InnovaPlay is preparing for expansion into new markets, with a particular focus on Africa, Latin America, and broader European jurisdictions. These regions represent high-growth opportunities for iGaming, driven by rising mobile adoption, evolving regulatory frameworks, and increasing demand for localized content.

By combining its rapid deployment model with multi-currency and crypto-ready infrastructure, InnovaPlay aims to position itself as a trusted partner for operators entering these emerging and regulated markets. 

Building on its appearance at SBC Summit Malta earlier this year, InnovaPlay views Lisbon as a pivotal step in its European growth strategy. The company aims to expand brand awareness, deepen relationships with industry leaders, and connect with new partners across Southern Europe and beyond.

Attendees are invited to meet the InnovaPlay team at Booth B210 during SBC Summit Lisbon 2025.