InnovaPlay Expands Operator Liquidity Through Strategic iBankroll Partnership

InnovaPlay, a leading modular iGaming platform provider, announced a transformative partnership with iBankroll, the creators of Bankroll-as-a-Service (BaaS), empowering operators to scale faster and handle high-stakes play without risk.

According to Shaun Grech, InnovaPlay’s technical director, the collaboration “aims to break down liquidity barriers in the online casino industry and start a new chapter for small and mid-sized operators”.

The casino industry remains highly concentrated, with a few major operators controlling more than 80% of player traffic due to their liquidity advantages. This concentration forces companies, such as InnovaPlay, to reserve a significant portion of their capital, which can range from 40% to 60% of their bankroll, limiting growth and diminishing player experience.

InnovaPlay’s team believes this alliance with iBankroll will elevate their operator network to tier-1 liquidity standards, unlocking quicker payments, flexible VIP limits, and predictable cash flow without compromising their own capital reserve.

“Our mission has always been to level the playing field for operators,” said Grech. “Partnering with iBankroll allows us to expand that mission, empowering every operator in our network, big or small, to compete with industry giants without compromising capital or operational flexibility.”

Hayden Bowman, Co-Founder of iBankroll, added, “This partnership has the power to change the iGaming ecosystem. Our bankroll service allows operators to focus on growth and player engagement, while we manage risk and liquidity.”

Igor Santos, Account Manager at InnovaPlay, believes the collaboration “couldn’t have come at a better time”. “It complements our low-code, drag-and-drop platform architecture, providing easy integration of tier-1 bankroll functionality, alongside our sportsbook and casino solutions,” he adds.

The announcement follows a milestone year for InnovaPlay, marked by new brand launches, including LuckyJack24, PandaJack24, and LotteryWorld, as well as its debut at the SBC Summit Malta.

With SBC Summit Lisbon on the horizon and new brand launches planned before the end of 2025, InnovaPlay is poised to accelerate its growth and strengthen its role as a key technology partner for ambitious operators worldwide.