InnovaPlay and Alea join forces, unlocking access to over 17,000 casino games for operators worldwide

InnovaPlay, a modular iGaming platform provider, and Alea, an award-winning casino game aggregator, have announced a strategic partnership that will significantly expand InnovaPlay’s games portfolio for operators across Africa, Asia, Europe, and LatAM.

Under the agreement, Alea will integrate its full casino aggregation offering into the InnovaPlay platform, enabling operators to access a catalogue of more than 17,000 games through a single, secure API.

The partnership promises to make operators’ lives easier and focuses on strengthening InnovaPlay’s B2B proposition. It does this by combining its modular, fast-to-market platform with Alea’s depth of content and aggregation expertise.

Shaun Grech, Technical Director at InnovaPlay, said the partnership is a “natural step in the company’s strategy to give operators more choice, flexibility, and control over their casino offering. It will certainly help them launch and foster richer game lobbies faster”.

The Spanish company has developed a system that allows casinos to keep players on their own pages. At the same time, games are launched via iFrame, ensuring that the operator maintains full control over UX, UI, session, and wallet. 

Alea’s CEO, Jordi Sendra, said he is pleased to support InnovaPlay’s growth with a technology and game portfolio that enables operators to access thousands of games and retain ownership of the player experience. “This approach allows brands to benefit from the stability that large-scale aggregation can provide,” he added.

With the integration now completed, operators gain a new way to broaden their content and optimize commercial terms across multiple regions, thanks to a partnership that aims to deliver high-performing casino solutions in LATAM, Europe, Africa, and Asia.