Incentive Games brings cutting-edge crash games to African players via OdiBets

OdiBets, a prominent betting operator across Africa, has announced a strategic partnership with Incentive Games, a leading B2B provider specializing in player engagement and retention solutions.

The collaboration aims to introduce a new suite of crash games to OdiBets' platform, scheduled to debut in summer 2024. This partnership will integrate Incentive Games' Velocity crash games system into OdiBets' existing offerings, enhancing the diversity of gaming options available to players. The suite will encompass both free-to-play and pay-to-play crash games, designed to provide a thrilling and interactive experience.

Incentive Games has tailored these games specifically for seamless integration with OdiBets' platform, ensuring a smooth user experience. Following the launch, Incentive Labs, comprising research and development experts alongside data and AI specialists, will continuously analyze user behavior and preferences. This ongoing analysis aims to optimize and personalize the gaming experience, ensuring that OdiBets remains at the forefront of providing innovative entertainment options.

John Gordon, CEO of Incentive Games, expressed his enthusiasm about the partnership, emphasizing OdiBets' commitment to enhancing player experience. He believes that the new crash games will elevate entertainment standards and consolidate OdiBets' position as a leading gaming destination in Africa.

Wilson Gichuki, Head of Product at OdiBets, echoed this sentiment, highlighting how Incentive Games' expertise in gamification will enrich their platform. This alliance underscores OdiBets' dedication to offering cutting-edge gaming solutions and diversifying entertainment choices for its customers in the gaming industry.

In a related development, Incentive Games recently partnered with Premier Bet, underscoring their role in developing innovative crash games across various gaming platforms.