Incentive Games and bet365 unveil groundbreaking crash game in Brazilian market

Incentive Games has launched its first product in Brazil, a crash game called Velocity, in partnership with bet365. The game went live earlier this month, marking a significant milestone for both companies in the newly regulated Brazilian iGaming market.

The bespoke game was specifically designed for bet365, ensuring seamless integration with their platform and optimal player engagement. Prior to the launch, Incentive Games obtained full certification in Brazil for its suite of pay-to-play games, random number generator, and remote gaming service.

Commenting on the launch, Incentive Games stated on their LinkedIn page, "Last week, we celebrated our launch in Brazil; this week, we celebrate an instant runaway success. Our Real-Money Gaming crash game, Velocity, has exceeded all expectations"4.

The launch coincides with bet365's entry into the Brazilian market in January 2025, with the operator establishing its headquarters in Barueri, São Paulo. Brazilian players now have access to bet365's comprehensive sports betting and iGaming platforms, including live casino games and a diverse portfolio of slots and jackpots.

This development follows Brazil's decision to allow licensed operators to accept online casino and fixed-odds sports wagers starting in January 2025. The move has opened up significant opportunities for international operators and game providers in one of Latin America's largest markets.