Highlight Games Limited and Kenyan Sahara Games partner to bring SOCCERBET to Africa

Highlight Games Limited, a London-based developer of innovative products for the sports gaming and lottery markets across retail, online and mobile devices, and owner of SOCCERBET, has announced a new partnership with Kenya-based Sahara Game Technology (Sahara Games). This collaboration will see the premium SOCCERBET content made available across more than 300 retail venues in Kenya, Uganda, and Mozambique.

SOCCERBET is Highlight Games' flagship product, featuring over 14,000 exclusive 10-second clips showcasing premier English football teams from the FA Cup and EFL archives. Each year, the archive is enriched with over 500 new clips from top English clubs, including Liverpool FC, Manchester City, and Manchester United.

Ambani Netshishivhe, Director of Partnerships for Africa at Highlight Games, expressed enthusiasm about the partnership, stating, "I’m delighted to announce this direct partnership with Sahara Game Technology. SOCCERBET contains more exclusive archive footage from the EFL and FA Cup than any other video virtual football product on the market." He added that Highlight Games is committed to fostering direct relationships with customers in Africa and looks forward to announcing more partnerships soon.

Mathew Halloran, COO of Sahara Game Technology, emphasized the value of SOCCERBET, noting, "No other product we have provided compares to SOCCERBET in terms of the depth of archive, range of teams, goals, and exclusive footage available." He highlighted that players enjoy the nostalgia of watching archive material from England’s premier clubs and is excited to continue delivering SOCCERBET through Highlight Games’ proprietary platform to retail venues across Africa.