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Greentube partners with Goldrush to debut gaming portfolio in South Africa

Greentube partners with Goldrush to debut gaming portfolio in South Africa

Image source: Greentube

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has announced its entry into the South African market through a strategic partnership with Goldrush, one of the country's leading gaming operators. This collaboration marks a major milestone for Greentube as it introduces its acclaimed portfolio of games to South African players for the first time via its innovative Greentube Mynt platform.

The Greentube Mynt platform is a cutting-edge technology stack designed to enhance player engagement and retention. Featuring a state-of-the-art Remote Gaming Server, Mynt offers operators advanced tools such as jackpots, free spins, and gamification features like tournaments and prize drops. This robust solution aims to deliver seamless gaming experiences while optimizing operator performance.

As part of the launch, iconic titles such as Book of Ra™, Lucky Lady’s Charm™ deluxe, and Sizzling Hot™ deluxe will be available to South African players, with additional games set to roll out during the launch period. Greentube’s Sales and Key Account Manager, Dominik Öller, expressed enthusiasm about the partnership: “South Africa is a key market in our global expansion strategy. We are excited to showcase our premium games via the Mynt platform and deliver unique gaming experiences to Goldrush players”.

Goldrush Gaming Group, established in 1998, operates over 35 casino and bingo venues along with 60 retail sports betting outlets across South Africa. Peter Amblianities, Marketing Manager at Goldrush, highlighted the significance of the collaboration: “Bringing Greentube’s world-famous games like Book of Ra—a favorite among our Bingo players—aligns perfectly with our commitment to delivering top-tier entertainment”.

This partnership underscores Greentube's strategic focus on expanding into new territories. Following recent market entries in Spain and North America, the company continues to solidify its global presence while enhancing local gaming landscapes.

Published April 3, 2025 by Brian Oiriga
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