GoldenRace’s Social Crash, the feature of engagement

GoldenRace, the leading B2B provider of award-winning Virtual Sports and betting solutions, has announced a major innovation in its Crash Games: a new in-game live chat feature designed to transform solo gaming into shared, interactive experiences. 

Crash games have long been synonymous with speed, intensity and instant gratification - but they’ve traditionally lacked a social element. Now, GoldenRace is changing that with a feature that brings real-time interaction to online casinos, turning every session into a community-driven event. 

“We wanted to recreate what retail betting has delivered for centuries - a truly social experience - but adapted for the online casinos,” said Martin Wachter, CEO & Founder of GoldenRace. “We’re giving operators the tools to engage more players, build stronger communities and maximise one of the industry’s fastest-growing verticals.” 

Research consistently shows that social presence significantly boosts player retention, session duration and brand loyalty - especially among younger audiences who expect interactive, connected experiences. 

The new functionality enables a live chat with preset messages, emoji reactions and instant cash-out sharing directly within the game interface. Every interaction is tied to a visible username, allowing players to see and respond to one another’s actions as they happen. Even with the chatbox packed, floating messages and emojis ensure no moment goes unnoticed. 

From an operational perspective, the feature is seamless to integrate and manage. All settings are controlled directly from the back office, with no additional technical effort required. 

The upgrade is now live across GoldenRace’s most popular Crash titles: Meteoroid, Fire Crash, Jet Escape, Boom Ball Juggle, and Danfo Crash.