Goldenrace and Bwinners Partner to Expand Virtual Gaming Footprint Across Africa

GoldenRace, global leader in Virtual Sports and betting solutions, has partnered with leading African operator Bwinners to deliver its suite of virtual gaming content across key markets on the continent.

The agreement leverages Bwinners’ operational presence across six target territories: Senegal, Sierra Leone, The Gambia, Lesotho, Zambia, and Zimbabwe. The integration enhances Bwinners’ retail and digital offerings, granting players access to high-demand virtual products optimised for cross-channel delivery.

Responding to strong regional demand for fast-paced content and growing mobile accessibility, the initial deployment focuses on high-frequency number and Crash games. Initial performance metrics also report strong engagement for GoldenRace’s Hit&Win Fortune Fighters, reflecting an increasing market preference for hybrid gaming formats in both online and retail environments.

Beyond technical integration, the partnership establishes a strategic framework aimed at maximising market penetration and long-term commercial performance across four key areas:

• Enhanced content discovery: Optimising user interfaces and placement to increase product visibility across channels.
• Portfolio optimisation: Tailoring game features, frequencies, and parameters to match local player preferences within each territory.
• Geographic scale: Strengthening market share in existing operational bases while establishing infrastructure for expansion into new regions.
• Operational collaboration: Maintaining ongoing technical and commercial alignment to secure sustainable growth.

Martin Wachter, CEO and Founder of GoldenRace, commented: “Africa remains one of the most exciting, high-potential regions for virtual gaming, but success requires working with partners who truly understand regional dynamics. Bwinners has built an impressive distribution infrastructure across six diverse markets. By combining their local retail and digital reach with our tailored virtual content, we are establishing a strong foundation for long-term, scalable growth.”

Mr. Tzahi Asulin, CEO of Bwinners added: “Our target has always been to provide our players with the most engaging and reliable content on the market. GoldenRace’s virtual gaming portfolio fits our strategy perfectly. We are already seeing fantastic traction with titles like Fortune Fighters, along with high engagement across number and Crash games. Working alongside the GoldenRace team allows us to continually refine our offering and deliver a standout experience across all our markets.”

Looking ahead, the partnership will continue to scale current operations while bringing fresh, hyper-localised content to players across the region.