Genius Sports' trading services to help BetKing maximise revenues in African market

Genius Sports Limited has entered into a partnership with KingMakers, one of Africa's fastest-growing betting operators, to provide a range of in-play trading services for its BetKing brand.

Under the agreement, Genius Sports will supply BetKing with ultra-fast venue content for major football leagues such as the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, and the English Football League, as well as FIBA basketball and other major European and South American football leagues.

The partnership will also see Genius Sports provide BetKing with its market-leading trading services, including modelled odds feeds for major football competitions.

The deal is expected to help BetKing maximise revenues by increasing the availability of betting markets, particularly in-play sports betting, which has been growing rapidly across Africa.

Tim Smeets, Trading Director at KingMakers, said: "We are thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria."

Will Westcott, Head of Business Development at Genius Sports, added: "Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we're excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports."