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BGaming enters African market with Premier Bet partnership

BGaming enters African market with Premier Bet partnership

BGaming

BGaming, a leading iGaming content provider, has announced its debut in the African market through a multi-brand content deal with Premier Bet, a prominent licensed operator in the region.

The partnership will see BGaming deliver a selection of its most popular titles to Premier Bet's platform, including Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters, and Merge Up. These games will be available to Premier Bet's registered players across several African markets.

Premier Bet, established in 1997, currently operates in 17 countries on the continent and is one of Africa's largest betting companies. The operator offers gaming and business opportunities to people across the west, east, center, and south of Africa.

"Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling," said Olga Levshina, CCO at BGaming. "This latest market expansion demonstrates BGaming's exponential global growth and lays the foundations for further success in the thriving region."

The partnership aligns with BGaming's strategy to penetrate international iGaming markets with its fresh approach to online casino, which has proven popular among a wide demographic of players.

"We are pleased to partner with BGaming to drive this next phase of Premier Bet's development across several key African markets," said Karen Hope, Director of Casino at Premier Bet. "The studio's vibrant games add variety to our casino games collection and will help us expand our player base in the region."

The collaboration marks a significant milestone for both companies, as BGaming continues to expand its global footprint and Premier Bet strengthens its position as a leading operator in the African gambling market.

Published May 17, 2024 by GamblingTalk