From regulation to innovation: What North America can expect at SBC Summit Americas

With the debut of SBC Summit Americas, SBC is merging its two regional powerhouses into a single, unified event, delivering a broader Pan-American outlook.  

While the event brings together the full power of the Americas, North America remains a key focus, with tailored conference content, expert insights, and a spotlight on the region’s evolving landscape. 

A dedicated ‘North America’ conference track will dive deeper into the market’s unique challenges and opportunities, ensuring the needs of regional stakeholders remain front and center. Topics will include modernizing traditional verticals, navigating intricate regulatory environments, and exploring the latest CRM strategies for effective user acquisition and player retention. 

Discussing the inclusion of the ‘North America’ track, SBC CEO and Founder Rasmus Sojmark commented: “The North American market has come a long way since the legalization of sports betting in 2018, but there is still much to learn. The market has pivoted in ways many did not expect, and with an increasing number of brands still seeking to capitalize on the market's potential, it’s essential for delegates to be up to date with the latest regional insights and developments. 

“While some companies at the event operate across both regions, many are solely focused on North America—making this program essential for addressing their specific challenges. That said, with the strong links between markets, valuable insights can also be found in our LatAm tracks, reinforcing why this event is a must-attend for the industry.” 

On Wednesday, May 14, delegates will dive into the future of the industry in the United States. Sessions will tackle the viability of sweepstake betting in North American casinos, the fusion of sports betting with broadcasting, lottery innovation, and the evolution of poker media. Panels will also address the impact of limiting bettors, strategies for engaging new audiences, and how AI and gamification can boost player loyalty. 

On Thursday, May 15, the program will spotlight the rise of futures trading platforms in sports betting and explore how the industry can help elevate the visibility of women’s sports. The day will also feature deep dives into Tribal Gaming, with panels reflecting on its evolution and impact over the past two decades, strategies for building mutually beneficial partnerships, and the collaborative efforts needed to advance gambling legalization in California. 

The North America focus will go beyond its dedicated conference track, with region-specific discussions woven throughout the agenda. Attendees from across the Americas will gain valuable opportunities to connect, collaborate, and tackle shared challenges and opportunities. 

The Payment Expert Summit will feature sessions on enhancing cross-border payment processes, navigating evolving state regulations, and a comprehensive deep dive into the proposed SAFE Bet Act. Meanwhile, the ‘Leaders’ track will bring together influential industry figures to discuss the upcoming 2026 FIFA World Cup, the integration of AI into sports betting, and the current state of fantasy sports in the U.S. 

Notable North American experts set to take the stage include Philip Canavan (Director, SEM), Jeremy Groves (COO, EvenBet Gaming), Louis Maione (President & Co-Founder, SportsGrid), Seth Schorr (CEO, Fifth Street Gaming), Stuart Simms (Group CEO, FairPlay Media), Lee Terfloth (Chief Interactive Officer, Delaware North), Jake Walsh (VP Sportsbook, DraftKings), and Dan Zucker (President, Zucker Media Group)—with many more industry leaders to be announced. 

SBC Summit Americas will take place at the Broward County Convention Center in Fort Lauderdale, Florida, on May 13-15.