Ethiopia Brand Rating: Popularity Analysis for October 2025

In October 2025, over 1.5 million search queries were recorded for the ten leading gambling brands in Ethiopia. The figure is more modest than in other countries but shows a steady growth in audience interest.

TOP 10 Most Popular Brands in Ethiopia (October 2025):

The Rating Leaders

1. Hulusport: The leading local brand, which enjoys the highest level of trust among players. Hulusport focuses on football betting, offers a simple interface, and uses local payment systems, which is a key factor for success.
2. Betika: The Kenyan operator has successfully expanded its presence in Ethiopia by offering a model familiar to the region: a focus on mobile betting, simple jackpots, and aggressive marketing adapted to local realities.
3. Vamos Bets: Another strong local player with a large network of offline betting shops. Their online platform is simple but reliable, which is valued by the more conservative part of the audience.

Gambling Regulation in Ethiopia

The gambling industry in Ethiopia is regulated by the National Lottery Administration (NLA). The legislation is quite strict. Sports betting was legalized relatively recently, in 2012. The online casino market is virtually undeveloped and operates in a "grey" area. The main focus of the regulator and operators is on sports betting.

Key Market News in 2025

• NLA Announces New Licenses: In mid-2025, the regulator announced plans to issue several new sports betting licenses, which could increase competition in the market. Read the news
• Growth in Mobile Payments: The increasing popularity of mobile payment systems like Telebirr has significantly simplified the process of deposits and withdrawals for players. Analytics