ESA Gaming expands African footprint with Betway partnership

ESA Gaming has announced a partnership with Betway, a Super Group-owned brand, to launch top-performing content in multiple African markets. The agreement includes the initial release of Mine games and Crash games in Tanzania, Nigeria, Mozambique, Zambia, and Malawi.

This partnership significantly expands ESA Gaming's presence in Africa, where their lightweight games have already gained popularity due to varying mobile connectivity speeds.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, expressed his excitement about the partnership, stating, "Betway is a globally recognized brand, and we are thrilled to expand our reach in Africa through this collaboration. Our products have been well-received across the continent, and we look forward to bringing our games to Betway's player base."

Laurence Michel, CEO of Betway in Africa, also shared his enthusiasm for the partnership, stating, "ESA Gaming's mobile-friendly portfolio has been well-received by players across the continent, and we are excited to launch their top-performing titles in five of our key African markets. This partnership further enhances our offering with unique and popular content that we know our customers will enjoy."