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Endorphina expands into the Italian market through its collaboration with BetFlag

Endorphina, a leading iGaming software provider, has announced a strategic partnership with BetFlag, a prominent betting platform that is part of the Lottomatica Group, one of Italy's top gaming operators. This collaboration marks a significant milestone for Endorphina as its Italy-licensed slot games are now available on BetFlag, offering Italian players access to its innovative and engaging gaming portfolio.

Luca Richter, Business Development Manager at Endorphina, expressed his enthusiasm for the partnership: “This is a great achievement for Endorphina in the Italian market. After successfully collaborating with Lottomatica and Goldbet, our games are now available on another key brand within the Lottomatica Group. I want to thank my colleagues and partners who supported this important launch.”

Zdenek Llosa, Senior Partnership Manager at Endorphina, added: “We are thrilled to officially partner with BetFlag. Their focus on innovation and player satisfaction aligns perfectly with our mission. We are confident that our games will resonate well with their players as we continue to grow in the Italian market.”

BetFlag, established in 2012 and acquired by Lottomatica Group in 2022, has been a prominent name in Italy’s gaming industry. Laviero Saganeiti, Business Developer at BetFlag, highlighted the importance of this collaboration: “Endorphina has gained recognition in the Italian market for its high-quality games and customer-focused approach. We are excited to offer their titles to our customers, confident they will be well-received.”

This partnership underscores Endorphina's commitment to expanding its presence in Italy and delivering exceptional gaming experiences to players worldwide.

Published April 2, 2025 by Brian Oiriga
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