Altenar’s Early Payout feature enhances African sports betting experience

Altenar’s sportsbook allows African operators to offer their players a popular promotional feature which can take away the frustration of teams throwing away an early lead.

Anyone who enjoys the excitement of sports betting will surely have experienced the highs and lows of backing a team to win and seeing them take control of a match, only to then blow it.

The Early Payout promotion takes away that risk for players and offers insurance against unwanted comebacks, paying out as a winner as soon as the set criteria have been met regardless of the eventual outcome of the match.

The most common form of Early Payout is in football, where bookmakers can offer the ‘two goals ahead’ promotion in the 1x2 market. Should a team take a two-goal lead at any point during the match, the bet is paid out as a winner regardless of the full-time result.

This applies to pre-live singles and also multiples, so the selection will be marked as a winner if included as part of an accumulator with the remaining selections playing out as normal.

The promotion should not be confused with Cash Out, which involves the player choosing to lock in a winning return or minimising losses while the event is taking place. The Early Payout, in contrast, is automatically activated when the criteria is met and the player receives their full winnings plus stake.

While football is the most popular sport for Early Payouts, the promotion can also be offered across a range of other events including:

American Football: 17 points ahead

Basketball: 20 points (NBA) or 18 points (other leagues) ahead

Tennis: Two sets ahead (five-set match)

Baseball: Five runs ahead

Ice hockey: Three goals ahead

Front end labels can be used to indicate which events and markets offer the Early Payout promotion, meaning operators can use this as a promotion around the most important events for their player base.

The Early Payout feature is just one of many ways in which operators can use the innovative Altenar sportsbook tools to attract and retain players, enhance the user experience and drive up revenue.

Altenar Sales Manager Vagelis Bairlis said: “Sports bettors often experience the disappointment of betting on a team that starts strong but then falters. Altenar’s Early Payout promotion removes that risk by paying out as soon as specific conditions are met, regardless of the final result.

“Specifically in football, the Early Payout promotion in the 1x2 market ensures that if a team leads by two goals at any point, then the bet is settled as a win, no matter the full-time score, both in singles and accumulator bets, making the game even more exciting and fun.’’

Get in touch with the Altenar team to learn more about how the premium sportsbook can help your sports betting brand grow in Africa.